This policy explains what personal data Aromal Ashokan (Groundvork Growth Partners) ("we") collects through consult.groundvork.space, why, and your choices. We process personal data in line with India's Digital Personal Data Protection Act, 2023.
What we collect
| Data | Why |
|---|---|
| Name, WhatsApp number, email | To confirm your booking and send the call link, reminders and receipts |
| Where you plan to build, stage, budget range, plot size, questions | So the consultant can prepare for your session |
| Meeting mode, date and time | To schedule your session |
| Payment reference and status | To confirm payment and handle refunds. We never receive your card number, UPI PIN or bank login |
| A one-way hash of your IP address | To prevent abuse of slot holds. We don't store the IP address itself |
Who we share it with
Only the service providers needed to run bookings: Razorpay (payments), Cloudflare (website hosting and database) and Resend (email delivery). They process data on our behalf. We don't sell your data.
We use Google Analytics to understand how the site is used, for example which pages and booking steps visitors reach.
We use Microsoft Clarity to see how visitors move around the site, through anonymised heatmaps and session recordings. The booking form is hidden from these recordings.
We use Meta to measure whether our ads lead to consultation requests. When you send a request, Meta receives that a request was made, together with your email address, phone number and first and last name in hashed (one-way encrypted) form, so it can match the request to an ad.
Your answers about your plans (where you plan to build, stage, budget range, plot size and questions) are never shared with these tools.
How long we keep it
Booking records are kept for as long as tax and accounting law requires (up to 8 years). Unpaid, abandoned bookings are deleted within 90 days. You can ask us to delete other information sooner.
Cookies and storage
When you visit, the tools listed below set cookies in your browser. We do not show a cookie banner. You can stop this at any time by blocking cookies or trackers in your browser settings, using a content blocker, or installing Google's Analytics opt-out browser add-on. You can manage how Meta uses your activity in your Meta ad preferences.
| Tool | Cookies | Purpose |
|---|---|---|
| Google Analytics | _ga, _ga_* | Counts visits and shows which pages and steps people use |
| Microsoft Clarity | _clck, _clsk, MUID | Anonymised heatmaps and recordings to find where the site is confusing |
| Meta Pixel | _fbp, _fbc | Measures whether our ads lead to consultation requests |
Your browser may keep an unfinished booking form in session storage until you close the tab.
Your rights
You can ask to access, correct or erase your personal data, withdraw consent, or raise a grievance by emailing groundvork@gmail.com. We reply within 30 days. If you're not satisfied, you may complain to the Data Protection Board of India.
Grievance officer
Aromal Ashokan (Groundvork Growth Partners), 13B, DD Westwind, Lisie Road, Ernakulam North, Kochi, Kerala 682018. Email groundvork@gmail.com.